Gloves Off: Do some of your patients need to be dismissed?

Aug. 16, 2022
You can’t be all things to all people—and that applies to dental patients, too. In this episode of Gloves Off, Dr. David Rice and Katrina Sanders talk about how to get your patient base aligned with your practice branding.

For so long, we were not branding our practices or understanding why it’s important to identify who our “ideal” patients are. We can’t be all things to all people, so we must figure out who our top patients are and work with them to meet their needs and goals.

In this episode of Gloves Off, we’ll talk about how to have that courageous conversation with the patient who doesn’t fit the “ideal” segment of the practice.

Join us as we take our gloves off and strive to become better!

More Gloves Off videos:

Editor’s note: This article first appeared in Through the Loupes newsletter, a publication of the Endeavor Business Media Dental Group. Read more articles and subscribe to Through the Loupes.

About the Author

David R. Rice, DDS | Chief editor

Founder of the nation’s largest student and new-dentist community, igniteDDS, David R. Rice, DDS, travels the world speaking, writing, and connecting today’s top young dentists with tomorrow’s most successful dental practices. He is the editorial director of DentistryIQ and leads a team-centered restorative and implant practice in East Amherst, New York. With 27 years of practice in the books, Dr. Rice is trained at the Pankey Institute, the Dawson Academy, Spear Education, and most prolifically at the school of hard knocks. Contact him at [email protected].

About the Author

Katrina M. Sanders, MEd, BSDH, RDH, RF

Katrina M. Sanders, MEd, BSDH, RDH, RF, is a clinical dental hygienist, author, and international speaker. She is the clinical liaison to Hygiene Excellence and Innovation for AZPerio. Known as “the dental resultant,” Katrina is cofounder of the Core Group LLC, a boutique-style consulting firm focused on high-level standards, excellence, and production. She is the founder, CEO, and keynote speaker for Sanders Board Preparatory; a published author with Dentaltown and Today’s RDH; a columnist and advisory board member for Modern Hygienist; and brand ambassador for Dimensions of Dental Hygiene.

Updated February 10, 2022