May 16, 2011
Online ad technology company helps dental practices reach local consumers and attract new patients in competitive marketplace.

RESEARCH TRIANGLE PARK, North Carolina--Netsertive, an online ad technology company, has announced the creation of a dedicated dental industry offering.

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The offering is in response to the growing need for dental practices to better target local consumers and be discovered online, even as they provide services “offline.” Netsertive’s technology platform, time-tested in several other similar industries, specifically addresses the needs of local practices to help them reach new patients and promote their practices with previously unavailable local targeting ability.

According to a 2010 study from media consulting firm BIA/Kelsey, 97% of consumers now use online media when researching products or services in their local area. Netsertive helps local dental practices--and their specialty product manufacturers--embrace this new reality by enabling them to more efficiently transform online discovery into qualified appointment requests.

“Online search has become the first step for consumers researching local products and services, and this has quickly extended to dental practices,” said Brendan Morrissey, Netsertive’s CEO.

"However, far too many practices continue to rely on more traditional and costly marketing tactics, even as consumer behavior has dramatically shifted. Online media enables practices to cost-effectively target local consumers where they spend their time and when they are specifically looking for dentistry services. It is crucial for dental practices to respond to the shift in consumer behavior and find more cost-effective and measurable methods of reaching qualified local patients.”

Netsertive’s system continually refines its proprietary knowledge base for dentistry practices such as North Carolina-based Sedation Dental Care, delivering search advertising, as well as co-branded online display advertising--at a fraction of the cost of many traditional marketing tactics--because it is data-driven and responsive to the specific industry dynamics.

In just four months after moving Sedation Dental’s online campaigns to its platform, Netsertive has delivered more than a six-times increase in click-through rates while reducing the practice’s overall online advertising costs by 41%.

“Since using the Netsertive technology, we have received more of the most important, higher-quality inquiries and have secured significantly more new patients,” said Sedation Dental owner Dr. Daniel Davidian. “It is clear that the prospects being delivered by Netsertive’s advertising system are precisely targeted and far more likely to book an appointment. They have completely reshaped--and dramatically improved--our approach to online advertising.”

Netsertive has hired Samantha Strain to lead business development efforts in the dental market. Strain has more than eight years of experience in the wholesale, technology, and equipment sector within the dental industry.

Additionally, she founded a social and professional community for women dentists called Dental Divas, which offers a password-protected website where dentists can create profiles and share best practices and peer-to-peer advice. Dental Divas also hosts fun social events in cities across the Southeast ranging from wine tastings to runway fashion shows.

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