Garrison Dental Solutions, LLC, Spring Lake, Michigan, has appointed Alessandra Casetta as their new market development manager for Italy. She will continue to expand the collaboration with key opinion leaders and universities, providing product solutions for dentists and educating the market on the best available composite restorative techniques. In addition, Ms. Casetta will provide sales and marketing support for Italy’s dental dealers, as well as developing and implementing marketing communications for Garrison - including direct mail marketing and a brand new Italian website.
Ms. Casetta has built her considerable business and marketing experience in a different but equally challenging market - the international automotive industry, focused mainly in Southern and Central Europe concentrating on marketing management and public relations. She strongly believes in team-work, and enjoys working with diverse personalities and traveling. Besides Italian, she is fluent in English, German and Spanish. She will utilize all her knowledge, experience, passion and dedication in achieving Garrison Dental Solutions’ business goals and is determined to strongly contribute to its growth and brand awareness.