Dentist Reputation Management

Need help with your online reputation? can help

July 16, 2014
As dentists learn the ins and outs of online reviews, can help them manage it.

There's so much to keep up with on a day-to-day basis in a dental practice. Who in the world has time to keep up with patient comments on online review sites? Even with a dedicated staff person, keeping up can be a tough job, yet if reviews are left unaddressed, especially negative reviews, business may suffer.

Enter, which recently announced it will provide its for dentists platform to practices running on Henry Schein’s Dentrix G5. So far the Dentrix G5-connected version of its reputation management and analysis capability seems to be catching on with dentists.

"Online review sites and social media platforms are often the first places patients go to share their experiences,” said Michael Fertik, CEO and Founder of “There are more than 160,000 active dentists in the U.S., and the good practitioners know that understanding patient feedback is critical to a practice’s continued success.”’s platform enables dentists to see all their online reviews in one space – and get real-time alerts when new reviews are posted so they can respond immediately.

Dentists can use the platform’s analytical tools to understand the broad themes that emerge from patient feedback so they can make changes to provide a better patient experience. The platform integrates into the dentist’s patient management system and sends automated review request emails. They can also use in-office kiosks, which are simple tablets that allow patients to write reviews right in the waiting room.

“By integrating with Dentrix G5, we help users gain accurate insights into patient perspective to improve their patient's experiences,” said Kevin Bunker, President, Henry Schein North American Dental Practice Solutions. “A Dentrix G5-connected version of running on Dentrix means both platforms will work together as one solution to simplify practice management.”

“’s patented technology helps dentists get real reviews from real patients, and ensures they’ll be visible on all the sites that matter most to practitioners,” said Fertik. “Dentists can use the platform to get accurate insights into patient perspective.”

He added that making it easy for patients to review dentists online is a win for everyone involved. “More online feedback from patients increases the accuracy of a dentist’s online reputation, and, most importantly, helps other people who are online researching their options to make good, informed choices for their health care,” Fertik said.

Additionally, the practitioner team can use the for dentists platform independently or turn it over to experts with the managed service option, which frees dentists to spend more time with patients and staff. A social media component – focused on Facebook, Twitter and Google+ – is also built into both the independent and managed service models to create an engaging and professional digital presence. Dentists can also use the platform’s patented reputation score to benchmark themselves against local competitors.

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