Shave The Shore Es

Shave the Shore campaign exceeds goal of $20,000

Dec. 7, 2012
Collective support from dental industry credited for donation amount.

WEST LONG BRANCH, New Jersey--Lanmark360’s Shave the Shore campaign has exceeded its fundraising goal by raising more than $20,000 for Hurricane Sandy relief efforts.

The agency contributes the majority of the success to donations collected from friends and colleagues throughout the dental industry. All proceeds from the campaign will be donated to the American Red Cross Hurricane Sandy Relief Efforts in order to help local families affected by Hurricane Sandy.

Originally, in the first few days following super-storm Sandy, Lanmark360 President Howard Klein made a pledge on Facebook NOT to shave until he personally raised at least $10,000 to help Jersey Shore families struck by Sandy’s path.

On Day 14 of the campaign, Michael Bocian, vice president of sales and marketing at Darby Dental Supply, challenged Klein to raise his goal to $15,000, pledging that Darby Dental Supply would contribute an additional $5,000 to bring the total donation amount to $20,000.

Since then, Klein and his team at Lanmark360 have exceeded that goal, and contributions continue to be made.

“I am so humbled by the amount of support we received for this campaign from the dental industry alone,” remarked Klein.

“Following the storm, the amount of support we received from our friends and colleagues has been nothing short of amazing. This industry is truly like no other, and Lanmark360 is proud to serve our clients, publication partners and associates each and every day. In the dental industry, we often joke that once you enter dental, you can’t get out. Well, it’s times like these that I can’t ever imagine leaving. It confirmed to me that we all really do have an extended family that serves as a real united force within dental.”

Klein and his team at Lanmark360 celebrated the victory with a nice, hot shave at a Frank’s Barber Shop, a local business Klein has been frequenting for mroe than 20 years.

“Most importantly, everyone at Lanmark360 would like to thank all the individuals and companies within the dental industry who so generously showed their support through either not shaving, or funding monetary donations to the cause,” remarked Klein.

Klein has decided to keep the Shave the Shore donation site active in order to maximize the total contribution to Hurricane Sandy relief efforts.

For more information about Shave the Shore and how you can help, visit or visit for regular updates.

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