VIDEO: How to build your practice by offering whitening products and services

    Nov. 6, 2014
    Drs. Richard Nagelberg, Tatiana Barton, and Joe Blaes share insights on how dental professionals can build their practices by offering whitening products and services.

    At the 2014 American Dental Association (ADA) annual meeting in San Antonio last month, Philips Oral Healthcare hosted a breakfast panel discussion about practice-building techniques. During the discussion, Drs. Richard Nagelberg, Tatiana Barton, and Joe Blaes shared insights on how dental professionals can grow their practices by offering whitening products and services in their offices.

    Dr. Nagelberg spoke first, highlighting ways that dispensing products has helped him to grow his practice:

    After Dr. Nagelberg spoke, Dr. Tatiana Barton discussed the impact that offering whitening services has had on her patients and her practice:

    Finally, Dr. Blaes shared his experiences:
    About the Author

    Erin Robinson

    Erin Robinson, MA, is an associate editor in the dental group at Endeavor Business Media (formerly PennWell). Prior to joining the dental team at PennWell, she completed a master's degree at the University of Tulsa, where she taught professional writing to students majoring in business, engineering, and the natural sciences. To contact her or submit an article, email [email protected].