Content Dam Diq Online Articles 2012 September Komet New Logo100

Komet to unveil new look, logo at ADA annual session

Sept. 17, 2012
Announcement to come on the cusp of the global celebration of the company's 90th birthday.

ROCK HILL, South Carolina—On the cusp of the global celebration of the 90th birthday of Komet brand dental rotary instruments, Komet USA plans to unveil a new logo and new look Oct. 19, 2012, at a press conference/birthday reception during the annual meeting of the American Dental Association in San Francisco.

In partnership with Komet headquarters in Lemgo, Germany, and Komet affiliates worldwide, Komet USA will embrace the new image, which is designed to reflect the tradition inherent in Komet rotary, oscillating, and sonic instrumentation.

The new logo incorporates the distinctive lettering associated with the Komet brand and identity and directly merges this identifier with the other Komet hallmark—the spiral--which stands for dynamics and innovative power. Combining the two elements inside a recognizable single circle, the new logo’s circular shape matches that of Komet rotary instruments, which continue to constitute Komet’s primary product range.

According to Komet company leaders, the corporate logo redesign is in accordance with customer perceptions and expectations and represents an “evolution rather than revolution.” Because the Komet brand stands for quality, innovation, and tradition, “our goal is to honor and uphold these values and also move with the times.” The dynamic, contemporary design of the new logo “reflects what we stand for: A reputable company with a professional approach.”

As part of the launch of the new design and new company look, Komet USA will unwrap a new booth design at the ADA annual meeting. The new booth’s background displays the new Komet logo and 3-D graphics that represent instruments and instrument action. Streamlined counters for instrument display and demonstration help enhance visits of Komet customers and those looking to learn more about Komet and its product range.

For more information, call (888) 566-3887 or visit

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