Premier Dental Hires Chris Helle as CMO
PREMIER DENTAL (Plymouth Meeting, Pennsylvania) has announced the appointment of Christopher S. Helle as chief marketing officer. Helle will lead efforts to build the Premier brand and drive growth while disseminating its message of “inspired solutions for daily dentistry” to dental professionals. Additionally, Helle will oversee an expanded emphasis on brand strategy, product marketing, digital brand activation, e-commerce, customer experience, and clinical affairs.
“Premier is proud to welcome Chris, who brings a unique blend of strategic, creative, and analytical ability to our team,” says Julie Charlestein, president and CEO of Premier Dental. “He has a rich and successful history of building brands and executing consumer-driven strategies, and he will be an invaluable asset as Premier works to build a world-class, end-to-end customer experience.”
Helle comes to Premier with an extensive background in brand strategy and product marketing and a reputation as a visionary strategist, high-energy product marketer and unwavering consumer advocate. He will lead the charge to strengthen Premier’s brand in the marketplace, shaping a strategic plan to transform the company into an insight-driven, consumer-led organization with a focus on enabling unsurpassed oral health care around the world.
Prior to joining Premier, Helle held marketing leadership positions for brands from companies including Comcast, Cadbury, Campbell Soup Company, and General Mills. He earned an MBA from the Tuck School of Business at Dartmouth and a BA in Economics from Middlebury College.
“I’m thrilled to join the Premier team and am truly energized to help accelerate the growth of this storied century-old company,” said Helle. “I look forward to furthering its mission to deliver innovative, high-quality products that enable better daily oral health care around the world.”
Source: Premier Dental press release 27 September 2017