LOS ANGELES, California--1-800-DENTIST, a dental marketing company, has released a new free report, “Dental Marketing in the Digital World.”
The report analyzes survey responses from more than 1,700 dental professionals nationwide and reveals how real dental offices are using digital marketing techniques to grow their practices. The 20-page study was co-sponsored by the American Association of Dental Office Managers, and delves into topics such as patient reviews, social media, dental websites, and appointment reminders. The in-depth results reveal trends about how the dental community as a whole views and uses digital marketing practices. Most notably, the majority of dentists remain unconvinced about the importance of online trends that patients have come to expect, and as a result, are underusing the technology. “Consumers are spending more time than ever on social networks, and in turn the way they search for dentists is evolving,” said Michael Turner, CEO of 1-800-DENTIST. “If practices want to stay relevant they need to embrace these new marketing channels.” The new report is the latest in a series of dental marketing whitepapers published by 1-800-DENTIST in the last year. These free resources are offered to complement the company’s full suite of marketing products, which offers solutions for every aspect of dental practice growth. “Our goal at 1-800-DENTIST is to see our members succeed in growing and marketing their practices,” added Turner. “This report provides key findings to help dental offices navigate the digital space to increase production and profitability.” Dentists can request a free copy of “Dental Marketing in the Digital World” by calling (855) 236-4053 or by visiting www.1800dentist.com/DigitalWorld and taking a 10-minute demo of PatientActivator, 1-800-DENTIST’s patient communication software. For more information, visit www.1800dentist.com. To comment on this topic, go to http://community.pennwelldentalgroup.com.