Musical group One Direction joins toothbrush family

Feb. 21, 2013
Two new ARM & HAMMER Tooth Tunes toothbrushes to be available, each featuring a single from One Direction.

EWING, New Jersey--Church & Dwight, the maker of ARM & HAMMER, has announced that pop sensation One Direction is joining the ARM & HAMMER Tooth Tunes branded products family.

Now teens can brush their teeth along with Niall, Zayn, Liam, Harry, and Louis to their favorite One Direction songs.

Two new ARM & HAMMER™ Tooth Tunes™ toothbrushes will be available, each featuring a single from One Direction:

• “What Makes You Beautiful” performed by One Direction
• “One Thing” performed by One Direction

Similar to the nine Tooth Tunes toothbrushes launched in July 2012, each One Direction ARM & HAMMER Tooth Tunes toothbrush features two minutes of music to encourage longer brushing and ensure that kids achieve the dentist’s recommended brushing time.

“We’re thrilled to announce our partnership with One Direction and are sure that kids will not only enjoy brushing along with the pop phenomenon, but will have better brushing habits as a result,” said Tim Seitter, vice president of oral care marketing, Church & Dwight.

ARM & HAMMER Tooth Tunes Music in Your Mouth technology streams sound vibrations from the bristles of the toothbrush through the teeth, allowing kids to hear music while they brush.

This patented technology delivers sound by broadcasting music into the jaw, which is then transmitted through the inner ear, allowing the person brushing their teeth to hear the music.

The ARM & HAMMER Tooth Tunes One Direction toothbrushes have a suggested retail price of $9.99, and are slated to be available beginning February 2013.

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