The Trick is on Cavities; The Treats go to Troops

Sept. 13, 2013

Program Celebrates Its Tenth Anniversary

(Buena Park, CA – September 9, 2013) – Just a few pieces of Halloween candy can go a long way towards satisfying kids’ cravings for sweet treats. But large quantities lead to tooth decay. That’s why dentists across the U.S. are banding together to host this year’s Halloween Candy Buyback program. Participating dentists are asking kids to drop in the day after Halloween and donate what can quickly become too much of a good thing to a great cause. In exchange, kids can receive prizes like the classic FireFly® toothbrush with suction cup, featuring a light-up timer that promotes thorough brushing and good oral care habits for life.

Through the program, which marks its tenth anniversary in 2013, children bring unopened candy to local dental offices, and it is then sent through Operation Gratitude as part of holiday care packages to troops serving overseas. It’s a win-win situation that rewards kids with better oral hygiene and lets them show appreciation to America’s service men and women.

“Participating dentists are doing their part to encourage kids to enjoy all the fun of trick-or-treating, without over indulging in cavity-causing sweets,” says Dr. Chris Kammer, the Wisconsin dentist who founded the Halloween Candy Buyback Program. “Kids love the colorful, glowing FireFly toothbrushes they get in return for the candy they donate, and they are thrilled to help send a little piece of home to our soldiers far away.”

Dentists who wish to participate in the Halloween Candy Buyback program will be able to purchase classic FireFly toothbrushes with suction cup holders for only $.85 each, versus the regular price of $1.25. The sparkly toothbrushes come in red, green, pink, yellow and blue, and can be purchased at the special price through (November 15th, 2013) at (http://www.drfreshdental.com/)

To learn more about the program and to register your practice for the program, please visit www.halloweencandybuyback.com. Consumers will visit this site to locate participating dentists in their areas. To learn more about Operation Gratitude, please visit www.operationgratitude.com.


Dr. Fresh LLC, one of the fastest growing oral care companies in the U.S., is the developer of over 250 different quality and cost-effective personal care products. Established in 1998, Dr. Fresh offers quality personal care products from its top-selling FireFly®flashing toothbrush for kids to Binaca® breath freshening products. With broad international business, Dr. Fresh maintains manufacturing facilities in the U.S, China and India. From molding to packaging, all production procedures are carried out in-house with state of the art machinery to maintain the highest standard of quality control, producing over 100 million toothbrushes per annum.

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