Dental marketing: Digital Clinic wins digital signage award
At the Digital Screenmedia Association Crown Awards on Wednesday, November 7, Digital Clinic took second place for Point of Wait digital signage content under $10,000.
Eden Prairie, Minnesota, November 14, 2012 — At the Digital Screenmedia Association Crown Awards on Wednesday, November 7, Digital Clinic took second place for Point of Wait digital signage content under $10,000. This award recognizes excellence in digital out-of-home content positioned at the point of wait.
“It’s a great honor to receive this award in the point of wait category,” said Myles Mjolsnes, director of marketing at Digital Clinic, who accepted the award. “This award validates what we do for our customers, the quality of our team members’ work, and the true benefits of our digital signage. At our affordable price point, we’re honored help both small and large businesses achieve their goals. We challenge ourselves daily to deliver an innovative and high quality solution for our customers, and this award is something all of us at Digital Clinic can celebrate.”
The nominees were evaluated primarily on the content’s effectiveness and level of engagement. Other criteria evaluated included how well the content fit the environment and suited its audience.
Digital Clinic’s entry showcased the content custom-created for the dental practice of Dr. Edward Zuckerberg, D.D.S., F.A.G.D. in Dobbs Ferry, NY. The cycle of content evaluated included pictures, video, local weather, and marketing messages, as well as Dr. Zuckerberg’s Facebook feed.
The awards were announced aboard the Duchess Yacht and were a part of the Customer Engagement Technology World in New York, NY. The convention brings together hundreds of businesses and thousands of attendees to participate in ongoing conversation about communications, engagement and experience.
Digital Clinic serves dental practitioners with strategic digital signage systems across North America. Sold through Henry Schein Dental, Digital Clinic is an award winning dental marketing solution and a leader in social media enabled digital signage. More information about the company is available at www.digitalclinic.com.