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Practice profile: Tranquility Dental Wellness

April 12, 2018
This article is a digital supplement to "Profile of a dentist-founded DSO: Dr. Lori Noga's affordable luxury," which features a profile of Tranquility Dental Wellness and appears in the April 2018 issue of Dental Economics.

Editor's note: This article is a digital supplement to "Profile of a dentist-founded DSO: Dr. Lori Noga's affordable luxury," which appears in the April 2018 issue of Dental Economics.

DE's Design Studio Profile

Tranquility Dental Wellness

Founder: Lori A. Noga, DMD


All locations in Washington State

Lacey (12 ops, 5,000 sq. ft.)

Tacoma (7 ops, 2,800 sq. ft.)

Tumwater (8 ops 3,300 sq. ft.)

Designer/architect: SJ Barrett & Co.

Year founded: 2012 (de novo in Lacey)

Chair/cabinet manufacturer: Midmark, Interior Wood Products

Sterilization manufacturer: Midmark

Key technologies: Digital radiographs, CBCT

Lending institution: Columbia Bank


Practice vision:

At Tranquility Dental Wellness, our vision is to be an industry leader in both organizational culture and patient experience.

We envision a dental experience where affordable luxury is not just a concept, it's our way of life! We go above and beyond to create a customized, comfortable patient experience in a luxurious, spa-like environment by offering things like our Comfort Menu as a complimentary service for all patients.

Five star, hand-crafted, and comprehensive dental care is the goal for our patients. We make it affordable in part because of our partnerships with certain insurances, our in-house Wellness Program for noninsured patients, and our in-house financing options.

At Tranquility Dental Wellness, not only is the patient experience we provide second to none, but the Tranquility Team Experience is even better. Our culture is one of empowerment, engagement, innovation, self-governance, growth, and personal development. Every individual on our team is self-governing, possesses strong leadership abilities, and has a zest for continuous learning. We work collectively and in-sync with one another to have a profound and lasting impact on those we work with and care for, as well as those beyond our physical reach.

Interview with Dr. Lori Noga

By Kevin Cumbus of Tusk Partners