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Jan. 1, 2019
Founders credit “relationship marketing” model and vigorous on-site research and production for success.
EATONTOWN, New Jersney--Zhermack, a company that specializes in the production of materials and equipment for dental practices and dental laboratories, has announced the company's 30-year anniversary of providing solution-centered products for the dental and laboratory industries. Born from the vision of two entrepreneurs united by a common desire for perfection, company founders Tiziano Busin and Vittorio Mora began their work in Badia Polesine, Italy, in 1981. Because of the unique and individual skill sets of Busin, Mora, and their supporting staff, Zhermack has gained an international presence. Continuous research, supported by investments in relationship marketing, has enabled Zhermack to develop new solutions for real industry issues. An ongoing dialogue with customers and professionals helps ensure that Zhermack solutions match the needs of its clients. “We make sure to have constant, uninterrupted conversations and relationships with our clients,” stated Busin. “Nothing satisfies us more than hearing that the solutions conceived and developed by Zhermack really do improve the work of our end users.” Today, Zhermack products can be found in more than 100 countries, and the company has partnerships with more than 400 distributors. A product range covers the needs of dentists and dental technicians, and includes a selection of silicones (VPS/A), alginates, resins, plasters, and a range of equipment. Since products are developed in their own laboratory, Zhermack products contain unique characteristics. Zhermack directly manages all phases of the production process, continuously integrating the contribution of marketing, sales, quality research, and development and production. Because of its immediate resources, intervention at the molecular level on individual components and semi-finished products can change chemical structure in order for Zhermack to provide professionals with solutions and improvement of products. “We make products to simplify our clients’ work, designed with the intention to assure maximum functionality and precision,” remarked Busin. Magic momentsThanks to its own synthesis plant, through the years Zhermack has developed many original products. For example, Zhermack’s Hi-Tech division promotes the use of Zhermack materials in various new areas, including otology, rapid prototyping, mold making, and ceramics. Zhermack has introduced products and solutions in the international market from a dentistry-specific alginate to more recent offerings such as its Hydrogum 5 premium alginate that maintains stability for up to 5 days. Other Zhermack offerings include clinical dental products, such as impression materials, hygiene products, and equipment, as well as technical laboratory products, such as silicones, stones, and resins. Moreover, Zhermack manufactures a variety of industrial products, such as ceramics, cosmetics, and jewelry. For more information, call (877) 819-6206 or visit To comment on this subject, go to